Another speaker at Compostmodern 2008 was Scott Stowell from Open, a New York Design Studio. He spoke extensively about Good Magazine, but the one thing that stuck in my mind was their business model. Apparently the average magazine spends $40 on advertising for each new subscriber. But the founders at Good wanted to re-think that notion and spend their money on a much, much worthier cause: they're giving all of it away. It costs $40 to subscribe, and ALL the money is donated to an organization of your choice. Though they claim this is just an experiment, Good has been in business since 2004. Keep up the Good Work!!!
